How much do AI SEO and GEO tools cost?

Published starting prices run from $29/mo (Otterly.AI) to $800/mo (Evertune), with most clustering at $95–$99/mo. Agency tiers are higher — Scrunch is $500/mo. Several vendors publish no price at all. RankVyze is a one-time $99 rather than a subscription.

Can any tool actually get me ranked on ChatGPT?

No tool ranks you, because ChatGPT has no ranking positions and no paid placement in organic answers. Tools measure whether you are named. Being named is the result of entity clarity, structured data, crawler access, answer-shaped content and corroboration — work someone has to do to your site.

What is the difference between AI SEO tools and GEO tools?

Nothing meaningful. AI SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization) and LLM SEO all describe optimizing to be recommended inside AI-generated answers. Vendors pick whichever label they think will rank.

Do I need a paid tool to check my AI visibility?

Not to start. Ask ten buyer questions across ChatGPT, Perplexity, Gemini and Claude in a signed-out window and record who gets named — thirty minutes, no cost, and it produces the prompt list every tool would ask you for anyway. Our free AI Visibility Checker does the technical half of the same audit.

Which AI SEO tool covers the most engines?

Of the tools with published coverage, Writesonic's GEO Suite lists the most: ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot and Grok. Coverage breadth matters less than whether the engines your buyers actually use are included.

Comparison

The best AI SEO and GEO tools, compared honestly.

What is the best AI SEO tool?

It depends on whether you want to measure or to be found. Almost every tool in this category is a monthly subscription that tracks whether AI engines mention you — from $29/mo (Otterly.AI) to $800/mo (Evertune), with most clustering at $95–$99/mo. None of them changes your site. RankVyze is the exception on this list: $99 once for a 45-day sprint that measures, implements the fixes and re-measures — refunded in full if you aren’t mentioned on 2+ engines.

Prices below were read from each vendor’s own page or from Semrush’s published comparison, and the source is named next to every figure. Verified 6 September 2026. Nothing here is estimated — where a vendor publishes no price, the table says so.

Every AI visibility tool, side by side

Ordered by published starting price. The column that matters most is the first one.

Tool	Measures or fixes	Price	Engines	Worth knowing
RankVyzeThat’s us	Measures + fixes	$99 oncevendor's own pricing page	ChatGPT, Perplexity, Gemini, Claude	Getting mentioned, not just finding out you aren'tA fixed 45-day sprint, not continuous tracking. If you need daily monitoring across hundreds of prompts forever, a subscription tracker does that better.
Otterly.AI	Measures	From $29/movendor's own pricing page	ChatGPT, AI Overviews, Perplexity, Copilot	The cheapest way to start tracking15 prompts on the entry plan; 100 prompts is $189/mo.
Peec AI	Measures	From $95/moSemrush's GEO tools comparison	ChatGPT and other major engines	Prompt-level daily trackingIts own pricing page lists four tiers and no numbers — we could not verify this figure at source.
Profound	Measures	From $99/moSemrush's GEO tools comparison	Major AI engines	Enterprise answer-engine analyticsPositioned upmarket; the entry tier is not where most of its product lives.
Semrush AI Visibility Toolkit	Measures	From $99/moSemrush's GEO tools comparison	Major AI engines	Teams already paying for SemrushMost useful as an add-on to a Semrush subscription rather than bought alone.
Writesonic GEO Suite	Measures	From $99/moSemrush's GEO tools comparison	ChatGPT, Perplexity, AI Overviews, Gemini, Claude, Copilot, Grok	The widest engine coverage on this listBundled into a broader content platform, so you are buying more than tracking.
Scrunch AI	Measures	From $250/moSemrush's GEO tools comparison	Major AI engines	Agencies managing several brands$500/mo for the agency tier. Priced well above the entry-level trackers.
Evertune	Measures	From $800/moSemrush's GEO tools comparison	Major AI engines	Brand-level model analysis at enterprise scaleThe most expensive entry point here by a wide margin.
Conductor	Measures	Usage-basedSemrush's GEO tools comparison	Major AI engines	Existing Conductor customersNo published starting price; cost depends on usage.

Every row carries a caveat, including ours. A comparison whose author wins every column is discounted by readers and by the engines reading it — so the honest version is that eight of these nine tools do a job we don’t do, and we do a job they don’t.

Best GEO tools

Generative Engine Optimization is the same work under a different label, so the GEO tool market and the AI SEO tool market are the same market. Otterly.AI is the cheapest entry point at $29/mo; Peec AI, Profound, Semrush and Writesonic cluster around $95–$99/mo; Scrunch and Evertune sit above that. All of them measure. If you want the gap closed rather than reported, that is a different purchase.

Best AI visibility tools

“AI visibility” usually means one number: how often an engine names your brand across a set of tracked prompts. Every tool here computes it, and they mostly disagree, because the prompt set and the query method differ. Ask any vendor whether they query the consumer product or an API — the API behaves differently, with different retrieval and no personalisation, and that changes what the number means.

Best tools to rank on ChatGPT

No tool ranks you on ChatGPT, and any that claims to is describing something that does not exist — there is no paid placement in ChatGPT's organic answers. What moves it is entity clarity, structured data, server-rendered content, crawler access and third-party corroboration. Trackers tell you where you stand on those. Implementation is what changes it.

Best AI search optimization software

The honest split in this category is between software that measures and a service that implements. A $29/mo tracker and a $800/mo platform both hand you a dashboard; neither rewrites your homepage, adds Organization schema or fixes a blocked crawler. Decide which half you are buying before you compare feature lists, because that decision explains almost the entire price range.

Where RankVyze fits, and where it doesn’t

We are not a tracker, and if a tracker is what you need we are the wrong purchase. Everything above sells you a dashboard on a monthly subscription. RankVyze is $99 once for a 45-day engagement: we measure across four engines, audit the site, implement the fixes as changes you review, and re-measure against the day-zero baseline.

$99 once, not per month — the whole engagement
Implementation included, not a list of recommendations
Research by analysts in signed-out sessions, not through an API that behaves differently
Refunded in full if you aren't mentioned on 2+ engines in 45 days

Pick a tracker instead if…

…you need daily monitoring across hundreds of prompts indefinitely, you already have a team who will act on the data, or your site’s technical basics are already sound and you only want instrumentation. Those are real cases, and a subscription serves them better than we do.

Analyze my website free Try the free visibility checker

Frequently asked questions

What is the best AI SEO tool?: It depends on whether you want to measure or to be found. For tracking alone, Otterly.AI is the cheapest at $29/mo and Peec AI, Profound, Semrush and Writesonic sit around $95–$99/mo. For getting mentioned rather than monitored, RankVyze is $99 once for a 45-day sprint that measures, fixes and re-measures — refunded in full if you are not mentioned on 2+ engines.
How much do AI SEO and GEO tools cost?: Published starting prices run from $29/mo (Otterly.AI) to $800/mo (Evertune), with most clustering at $95–$99/mo. Agency tiers are higher — Scrunch is $500/mo. Several vendors publish no price at all. RankVyze is a one-time $99 rather than a subscription.
Can any tool actually get me ranked on ChatGPT?: No tool ranks you, because ChatGPT has no ranking positions and no paid placement in organic answers. Tools measure whether you are named. Being named is the result of entity clarity, structured data, crawler access, answer-shaped content and corroboration — work someone has to do to your site.
What is the difference between AI SEO tools and GEO tools?: Nothing meaningful. AI SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization) and LLM SEO all describe optimizing to be recommended inside AI-generated answers. Vendors pick whichever label they think will rank.
Do I need a paid tool to check my AI visibility?: Not to start. Ask ten buyer questions across ChatGPT, Perplexity, Gemini and Claude in a signed-out window and record who gets named — thirty minutes, no cost, and it produces the prompt list every tool would ask you for anyway. Our free AI Visibility Checker does the technical half of the same audit.
Which AI SEO tool covers the most engines?: Of the tools with published coverage, Writesonic's GEO Suite lists the most: ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot and Grok. Coverage breadth matters less than whether the engines your buyers actually use are included.

Sources

Prices verified 6 September 2026. This category changes quickly — check the vendor before committing.

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