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How AI engines decide who to recommend.
Guides on answer engine optimization, written from what we actually see when we run buyer questions through ChatGPT, Perplexity, Gemini and Claude. No growth-hack listicles.
How to rank on ChatGPT
ChatGPT has no ranking algorithm in the sense SEO means it. Understanding what it does instead is most of the work — and it explains why sites that dominate Google can be invisible in an AI answer.
Read the guideWhy your business doesn't show up in ChatGPT
Invisibility in AI answers almost always has a specific, findable cause. Here's how to work out which of the six it is, starting with the two-minute checks.
ReadWhat is Answer Engine Optimization?
AEO, GEO, LLM SEO — the labels are multiplying faster than the practice. Here's a plain definition, an honest comparison with SEO, and what the work actually consists of.
ReadHow to get cited by Perplexity
Perplexity cites everything it uses, so unlike other engines it tells you exactly who beat you and with which page. That makes it the best diagnostic tool you have.
ReadHow to appear in Google AI Overviews
AI Overviews sit on top of the index you've already been optimizing for a decade. That makes this the one AI surface where your existing SEO work is a genuine head start.
ReadSchema markup for AI search: what to add first
You don't need forty schema types. You need four, done properly and linked together — here's the exact markup and the order to add it in.
Readllms.txt: what it is and how to write one
llms.txt is a proposal, not a standard, and the honest case for adding one is smaller than most posts admit. It's still worth twenty minutes. Here's why, and how.
ReadWant to know where you actually stand?
The scan checks the technical half of everything above in about ten seconds. It’s free.
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