Compared
AI visibility tools, with the pricing actually checked.
Most comparison pages in this category quote prices copied from each other in a circle. Every figure below says where it came from — read off the vendor's own page, reported by a third party, or not published at all.
What is the best AI visibility tool?
There is no single best one, because they split by budget and by team rather than by quality. Otterly.AI is the cheapest credible entry at $29/month for 15 prompts; Profound is the enterprise choice at $399/month for 100 prompts across three engines; Rank Prompt and Writesonic cover the most engines; Evertune starts around $800/month. The number that decides it is cost per tracked prompt per month, not headline price — and every one of them measures without fixing anything, which is a separate purchase.
| Tool | Plans | Prompts | Per prompt / mo | Engines |
|---|---|---|---|---|
| Otterly.AI read from their pricing page | $29 · $189 · $489/mo | 15 · 100 · 400 | $1.93 → $1.22 | ChatGPT, AI Overviews, Perplexity, Copilot. Claude, Gemini and AI Mode are paid add-ons. |
| Profound read from their pricing page | $99 · $399/mo · Enterprise custom | 50 · 100 | $1.98 → $3.99 | Starter is ChatGPT only. Growth covers 3 engines. Enterprise up to 9. |
| Semrush AI Visibility Toolkit reported by a third party | From $99/mo | Not published | — | Major AI engines |
| Writesonic GEO Suite reported by a third party | From $99/mo | Not published | — | ChatGPT, Perplexity, AI Overviews, Gemini, Claude, Copilot, Grok — seven, the widest here. |
| Peec AI reported by a third party | From $95/mo | Not published | — | ChatGPT and other major engines |
| Rank Prompt no public pricing | Not published | 150 → 2,000 | — | ChatGPT, Perplexity, Google AI Mode, Claude, Gemini, Grok |
| Scrunch AI reported by a third party | From $250/mo | Not published | — | Major AI engines |
| Evertune reported by a third party | From $800/mo | Not published | — | Major AI engines |
| Conductor no public pricing | Usage-based | Not published | — | Major AI engines |
Checked 7 September 2026. Every price says where it came from: two were read off the vendor's own pricing page, five are third-party reports we could not confirm at source, and two vendors publish nothing. Cost per prompt is derived, not quoted — the headline price divided by the prompts that plan covers, which is the number that actually decides this purchase. This category reprices often; confirm before you budget.
Fit
Who each one is actually for.
Otterly.AI
The cheapest honest way to start. If you want a trend line and nothing else, Lite is hard to argue with.
15 prompts on the entry plan is 15 questions in total, not per engine. Add-on engines change the effective price meaningfully.
Their pricing pageProfound
Large brands with a dedicated team. Deepest analytics in the category and the funding to match.
Starter tracks ChatGPT alone, which is a single-engine view of a multi-engine problem. Listed prices are billed yearly.
Their pricing pageSemrush AI Visibility Toolkit
Teams already paying for Semrush. Adding a module beats adding a vendor.
Most useful as an add-on to an existing subscription rather than bought alone.
Writesonic GEO Suite
Teams who want content generation and tracking from one vendor.
Bundled into a broader content platform, so you are buying considerably more than tracking.
Peec AI
In-house marketing teams who want clean reporting rather than a data platform.
Their own pricing page lists four tiers with no numbers, so we could not verify this figure at source.
Rank Prompt
Agencies and multi-location businesses. One-click multi-location tracking is genuinely uncommon.
No public pricing, so you cannot compare cost per prompt without a sales conversation.
Their pricing pageScrunch AI
Teams wanting agent-behaviour analytics alongside visibility tracking.
Around $500/mo for the agency tier — priced well above the entry-level trackers.
Evertune
Brand teams treating AI visibility as a measurement discipline with budget to match.
The most expensive entry point here by a wide margin.
Conductor
Enterprises already running Conductor for organic search.
No published starting price; cost depends on usage, so budget with a quote rather than an estimate.
Four questions
How to choose without overbuying.
Plans are sold on prompt volume, which is where most of the overspending in this category happens.
- How many prompts do you actually need?
- Ten to twenty is enough for a stable rate. Plans are sold on prompt volume, so buying 400 when you will maintain 20 is the most common way to overspend in this category.
- How many engines matter to your buyers?
- Four covers almost everyone. Six or seven looks better on a comparison table but adds cost, and Grok or AI Mode coverage is rarely what decides a deal.
- Do you have someone to act on the data?
- This is the real question. Every tool here produces findings, not fixes. Without a person to implement them, a monitoring subscription is a year of watching a flat line.
- Is the score comparable to anything?
- No. Each platform uses its own prompt set, engines and weighting, and most do not publish the formula. Only compare a score to its own history.
- How current are these prices?
- Checked 7 September 2026, and labelled by where each figure came from. This category reprices often — treat the table as a shortlist, and confirm on the vendor's own page before you commit.
Disclosure
We're not on that list, and here's why.
RankVyze is not in that table as a cheaper monitoring tool, because it isn't one. It is a $99 one-time engagement that measures for a week and spends the remaining five fixing what it found, refunded in full if at least two of four engines still don't mention you after 45 days. If what you want is a permanent dashboard and a trend line stretching into next year, buy one of the tools above — we are the wrong shape for that, and we would rather say so than sell you a worse version of it.
Buy a tool above if…
- You need continuous tracking of 100+ prompts and a monthly report.
- You have an in-house team who will act on what the dashboard says.
- You want the raw data in your own warehouse via an API.
Buy RankVyze if…
- You want the problem fixed rather than charted.
- You do not have someone in-house to implement AEO work.
- You want the downside covered if it doesn't work.
$99 once · 45 days · refunded if fewer than 2 engines mention you.
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