How to get your business mentioned in Claude.
Claude names businesses more sparingly than the other engines, and hedges more readily toward criteria rather than recommendations. Its usage skews professional and enterprise, which changes the calculus: fewer mentions overall, but the people receiving them are disproportionately the ones making purchasing decisions.
Mechanism
How Claude builds an answer.
- 01
Claude can search the web when a question needs current information, and cites what it used.
- 02
Without search, answers draw on training data — so widely-corroborated facts about your business carry further than recent site changes.
- 03
It is comparatively cautious about unqualified recommendations, often answering with selection criteria instead of names.
- 04
Substantive, well-reasoned source material tends to be favoured over promotional copy.
robots.txt
Which crawlers to allow.
Training crawlers and search crawlers are different agents with different consequences. Blocking the wrong one removes you from the answers while leaving training access untouched.
ClaudeBotCrawls content for training.
Claude-UserFetches pages when a user's request requires reading a specific URL.
Claude-SearchBotIndexes pages to support search results within Claude.
What actually moves it
What works on Claude.
Write for a sceptical reader
Claude weights reasoning and evidence over enthusiasm. Content that states trade-offs and concedes limitations reads as reference material rather than marketing, and is treated accordingly.
Be verifiable elsewhere
Given its caution about recommendations, independent corroboration matters more here than on any other engine. Claims that can be checked against other sources are the ones that survive.
Answer B2B and professional questions properly
The audience skews toward work. Depth on professional questions is more valuable than broad consumer content.
Structure for extraction
Clear headings, defined terms and self-contained sections make a page usable as a source, which is the precondition for being cited at all.
Common mistakes
- Expecting the mention rate you see on Perplexity — Claude names businesses less often by design.
- Marketing language without substantiation, which is discounted more sharply here.
- Ignoring it because consumer usage is lower, when its professional audience is the buying audience.
- Blocking every Anthropic agent indiscriminately, including the one that supports search.
How fast it moves
Search-driven answers can reflect changes within weeks of crawling. The trained view moves only with model updates, so treat corroboration as a long-term investment rather than a switch.
FAQ
Claude questions.
Why does Claude mention us less than other engines?
It is more conservative about unqualified recommendations and will often answer with criteria rather than names. That is a design choice, not a signal that something is wrong with your site.
Is Claude worth optimising for given lower usage?
Its usage is concentrated among professionals and inside companies, so mentions land with people who buy. For B2B especially, its share of decision-makers exceeds its share of conversations.
Which Anthropic crawler should we allow?
If visibility is the aim, allow the search-supporting agent. Training crawlers are a separate decision and blocking them does not remove you from search results.
The other engines
The guarantee is met at 2+ engines within 45 days, so these are worked in parallel rather than one at a time.
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