Comparison
Profound vs RankVyze.
Checked 7 September 2026. Written by RankVyze, so read it knowing that — which is why every section below names something Profound does better than us, and who should buy them instead.
Profound vs RankVyze — the short answer
Profound is the enterprise choice in AI visibility analytics — $99/month for ChatGPT-only tracking of 50 prompts, $399/month for three engines and 100 prompts, and custom pricing above that for up to nine engines with SSO and SOC 2. RankVyze is a $99 one-time sprint across four engines that implements the fixes and refunds in full if at least two engines still don't mention you in 45 days. Profound is built for a brand team with headcount; RankVyze is built for a business that does not have one.
The real difference
Analytics depth versus getting it done
Profound is the deeper product and it is not close. It has the funding, the enterprise controls and the analytics surface a large brand needs, and if you have a team whose job is AI visibility, that depth compounds. What it does not do is the implementation. RankVyze inverts that: shallower measurement, and then five weeks of someone actually changing your site.
Side by side
The specifics.
| Profound | RankVyze | |
|---|---|---|
| Price | $99 / $399 per month · Enterprise custom | $99 once |
| Tracked prompts | 50 / 100 | 10–20, locked for the sprint |
| Engines | 1 on Starter, 3 on Growth, up to 9 on Enterprise | ChatGPT, Perplexity, Gemini, Claude |
| What you get | Enterprise analytics and reporting | Implemented via API, your site builder, or a change pack |
| Enterprise controls | SSO/SAML, SOC 2 on Enterprise | None — we are not an enterprise vendor |
| Guarantee | None | Full refund if fewer than 2 engines mention you in 45 days |
Honestly
Who should buy which.
A comparison whose conclusion is always “choose us” carries no information. Here is when to choose them.
Choose Profound if…
- You are a large brand with a team dedicated to AI visibility.
- You need SSO, SOC 2 or procurement-grade controls.
- You track many brands, markets or product lines at once.
- You want the deepest analytics available in the category.
Choose RankVyze if…
- You are one person or a small team with no capacity to implement findings.
- You want a fixed cost with a defined end, not a subscription.
- You want the downside covered.
$99 once · 45 days · refunded if fewer than 2 engines mention you.
Credit where it's due
Profound is the most serious analytics product in this category, and its Enterprise tier covers engines and controls we do not attempt. If you have the team to use it, it will tell you more than we will.
FAQ
Profound questions.
- Does Profound's cheapest plan cover all AI engines?
- No. Starter at $99/month tracks ChatGPT only, which is a single-engine view of a multi-engine problem. Three engines start at $399/month. Read off their pricing page on 7 September 2026; listed prices are billed yearly.
- Is RankVyze an alternative to Profound?
- Only for smaller buyers. If you are evaluating Profound Enterprise, you have requirements — SSO, SOC 2, many brands — that we do not meet and do not claim to. For a single business with no in-house AEO capacity, we are the closer fit.
- Which measures more accurately?
- They measure differently. Profound automates at scale; ours are run by a person in a signed-out session with a screenshot attached to every check. Automation covers far more prompts. Manual checks look more like what a real buyer sees. Neither is strictly better and we would distrust anyone claiming otherwise.
Either way, start by finding out where you actually stand. Free, no signup.
Ready to become the answer?
Free scan in ten seconds. $99 to fix it — refunded in full if we don't.